Mystery Shopping has becoming more and more popular lately. This method allows to focus on the client customer relationship management, adherence to quality standards, and provide timely information for satisfaction development strategies and customer loyalty. The use of this method lets you study the competitors on the inside, to identify their weaknesses and strengths in terms of customer service. Results of such studies let the Client make decisions about the necessity of workshops or trainings organization for increasing sales and enhancing efficiency of the company personnel performance.
Various techniques can be used in the course of such a study:
For Mystery Shopping study BISAM uses Checker software that enables real time tracking of completed assignments in the form of diagrams and tables with the focus on “tight” spots, as well see uploaded artifacts (e.g. photos) of such assignments.