Marketing Research Projects in Kazahstan

Marketing Research Projects in Kazahstan

Types of research

  • Desk Research;
  • analysis of microenvironment of the market;
  • marketing forecasting;
  • research support for investment projects;
  • integrated research of B2B and B2C markets;
  • research of competitive environment;
  • consumer research (U&A), research of consumer motivation and consumer behavior, and etc;
  • image study;
  • brand research;
  • audit and analysis of the marketing in the companies;
  • research for management in order to establish CRM-Client Relation Management – systems of customers’ relations management;
  • retail audit;
  • lifestyle research;
  • advertising and media studies (testing of advertising concepts and products, media audience research, audit of advertising and PR tools).

Markets researched by BISAM

  • FMCG market
  • Markets of various industrial products
  • Financial services (banks, insurance, pension funds, microcredit organizations)
  • Telecommunications
  • High-precision satellite navigation systems and remote sensing
  • Transportation and logistics services
  • Consumer durables
  • Construction and real estate
  • Education, research, information and consulting services
  • Medical and health services
  • Mass media
  • Shows and entertainment
  • Market of solid waste