Personnel research (also known as HR research) is one of the fastest-growing areas in the research field. This type of study helps employers not only to build and monitor their HR brand, but also to measure employee satisfaction with current working conditions, monitor workplace relationships, assess employee loyalty, understand current needs, and respond to staff feedback and expectations.

BISAM Central Asia has many years of successful experience conducting HR research across various industries — from banking to resource extraction and large-scale manufacturing. Our portfolio includes research projects involving both production and administrative staff, with the largest sample size in Kazakhstan and Central Asia — surveying over 35,000 employees annually.